New role will support business in creating unique user experiences which deliver measurable impact
Digital transformation specialist, TPXimpact, has appointed Scott Ewings as the new chief experience officer of the company’s digital experience team as part of efforts to drive the business’s ambitious revenue growth plans.
Ewings is a veteran brand experience leader with a track record of driving client and agency impact dating back to early internet and technology cycles.
He has a highly-progressive stance on upgrading the agency landscape to be more focused on achieving purpose and fostering talent.
At TPXimpact, he will lead a team of 130 designers, creative technologists, and strategists to help businesses create unique digital experiences, gearing everything to delivering maximum measurable purpose and impact.
As part of his new role, Ewings is keen to work with clients striving to rapidly improve their digital products and services for positive purpose through offering a uniquely-collaborative, innovative, and highly-creative environment.
Mark Smith, company chairman, said: “I am thrilled to welcome Scott to TPXimpact as he bring with him significant experience in delivering impactful digital products and services for a number of leading international brands.
“Scott will be a key driver behind the future growth of our digital experience team and I am confident his design and development expertise will be highly beneficial to the company and all our clients.”
Ewings added: “I am delighted to be joining the TPXimpact team and eager to get to work.
“New generations of users are no longer primarily interacting through traditional digital formats and are instead gravitating towards richer and more-immersive platforms and media formats to interact with brands, products, and services.
“In my new role I am focused on helping our clients create seamless experience platforms where customers can interact with brands in the ways they are most comfortable and which help them most directly.”
“TPXimpact’s reputation and expertise means we are well placed to help clients navigate these spaces and design with the future firmly in mind.
“We’re about bringing clients, talent, and collaborators together to create a working network that enables everyone to ask better questions, learn fast, maintain momentum, break through orthodoxy, and launch great digital products and services that make life better and happier.”